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YCH Brand Story


Since 1955, YCH has evolved from its humble beginnings as a passenger transport company, to a partner in total logistics, and today an award-winning end-to-end supply chain management solutions partner to world-class companies throughout Asia Pacific.

The true constant amid the progressive and changing landscape has been the company’s devotion to its corporate philosophy of RISE, to serve as a beacon in Going and Growing with our customers and partners to where they want to be. With RISE our focus on developing the core strategic pillars of people, technology, and quality, will empower us to create value and innovations to shift the paradigms in the supply chain industry.

“The Journey over the past 50 years has instituted a very rich heritage in the DNA of the organization. Unwavering in our commitment towards our corporate philosophy of RISE, we have established a strong foundation in developing people, technology and quality excellence in every fabric of the company. This has catalysed our boundless passion for supply chain excellence and in many ways, with our expanding network, scaleable business models and cutting-edge innovations, we are seamlessly connecting ideas, connecting, businesses, and connecting markets across the region, living true to our destiny of being right at the heart, where supplychain connects!”

Robert Yap, giving his quote as Chairman & CEO in 2005


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