YCH Group Expands Management Team to Tap Anticipated Growth of Consumer-Driven Markets in Asia

Jul 13, 2009 12:00:00 AM

YCH Group Expands Management Team to Tap Anticipated Growth of Consumer-Driven Markets in Asia      -Company signals intent to enhance regional expansion in key markets by building one of the       strongest SCM management teams

SINGAPORE, 13 July 2009 - In a move to further extend its regional wings, Singapore-based supply chain management (SCM) company YCH Group has recently expanded its senior management team to explore new frontiers in the dynamic Asian logistics industry.

Despite the current economic downturn, YCH Group is focused on aggressive growth with priorities on China, India, Indonesia and Korea � consumption-driven markets that have been deemed to provide vast opportunities for logistics and supply chain management as next engines of growth. The move to fortify its management team will ensure YCH Group�s readiness to immediately tap into growth in these regions when the global economy gradually moves towards recovery.

Customers and friends of the media attended a roundtable-cum-luncheon session at YCH Corporate Headquarters on 13 July, where Chairman & CEO Dr Robert Yap shared some regional supply chain industry trends in Asia, and the steps that YCH is taking to tap the consumption-driven growth engines and anticipated recovery of the manufacturing sector.
  Chairman & CEO Robert with some new members of his expanded senior management team. From Left to Right: Joshua Lye (Chief Financial Officer), Christopher Lim (Head, ODM Supply Chain), Goh Yong Seng (CEO, YCH China), Robert Yap (Chairman & CEO, YCH Group), Sujit Varma (CEO, YCH India) and Don Gadsden (President, YCH Philippines & Indonesia). Absent from picture: Mr Stanley Hwang (President, YCH Korea).

Addressing anticipated growth in Consumption-driven Markets
While YCH Group has always been recognized for its comprehensive presence and world-class operations throughout the Asia Pacific region, its next major focus is to further deepen its forays into the second-tier and inland cities of these Asian countries. Through building depth into its current networks, the Group hopes to be able to better refine last mile distribution and consumer goods fulfillment processes to streamline the last leg of the end-to-end supply chain.

In line with this new focus, the Group has appointed Mr Goh Yong Seng as CEO of YCH China and Mr Sujit Varma as CEO of YCH India. Yong Seng will take charge of the entire development of YCH�s logistics and supply chain business across YCH�s China network while Sujit will oversee the overall logistics and supply chain function of YCH�s network in the Indian geography. These appointments are synergistic with YCH Group�s focus on strengthening its top management team to better fulfill the supply chain requirements of the consumer-driven Indian and Chinese markets.

Don Gadsden, a veteran in the consumer goods industry with extensive management experience in various consumer companies has also joined YCH as President of YCH Indonesia & Philippines to drive the growth of YCH in these two archipelagos. As Head of the Consumer Business for the Group, he will also market and develop supply chain services for the Consumer Business and work towards boosting the growth of YCH�s cold chain and logistics for the fast moving consumer goods business in the region.

Strengthening ODM supply chain capabilities to boost manufacturing efficiency
Apart from end consumer fulfillment, YCH Group will also be strengthening its Vendor Management Inventory and Original Design Manufacturer (ODM) supply chain capabilities, given the increasing trend of global Electronics and Hi-Tech companies outsourcing their manufacturing to ODMs in Taiwan and China.

YCH�s solutions will enable ODMs to reap benefits such as improved product lifecycle management, flexibility, speed-to-market and reduced costs in their bulk production and contract manufacturing activities. Christopher Lim, a sales and marketing professional with over two decades of exposure in supply chain business process management has joined YCH as Head of ODM Supply Chain. He will lead the strategic account and business development of YCH�s ODM portfolio.

Advancing into South Korea
In addition, YCH has also officially launched YCH Korea, which began full operations on 1st July this year. The South Korean operations is led by Mr Stanley Hwang, President of YCH Korea. Stanley has extensive experience in managing freight and logistics, and will leverage on his familiarity with the Korean market to drive the developments of YCH Korea.

With the addition of this new entity, YCH Group hopes to strengthen its service offering to its multinational clients with a comprehensive Pan Asian network and award-winning SCM solutions, as well as offer Korea-based Logistics/SCM capabilities in the electronics, chemicals/healthcare and consumer sectors to service Korean companies seeking to compete effectively in the exports market.

Strengthening the Financial aspect of the Supply Chain
On the financial side, Mr Joshua Lye has joined YCH as Chief Financial Officer. His responsibilities include streamlining the financial and governance frameworks for the company to drive the strategic management process in line with corporate growth. He is also in charge of enhancing the Group�s forecasting and performance analysis to ensure a seamless integration of YCH�s financial aspect to its physical and information flows as the industry starts placing more emphasis towards the securitization of goods in the supply chain.

Scaling greater heights through Strategic Talent Deployment and Regional Expansion
These recently created positions are part of the company�s forward-moving growth strategy for 2009 to expand regionally through forming one of the strongest SCM management teams in Asia. The strategic appointment holders will report directly to Chairman & CEO of YCH Group, Dr Robert Yap. He says �YCH Group is happy to have our new team members onboard to complement the existing strengths of the current management team. These aspiring and talented individuals have extensive experience in various facets of the SCM business and are motivated leaders who will help propel YCH to the next level of SCM excellence. We look forward to have them contribute to the growth of YCH as we continue to be the preferred Asia-focused SCM partner to MNCs in the region.�

YCH Group will also continue to forge new grounds in the region and beyond, through the development and implementation of innovative and customizable supply chain solutions.� These proprietary solutions will also serve to strengthen its partnership with customers that are keen to expand regionally. "YCH has been a pioneer for Singapore logistics companies venturing overseas. �With its successful and rapid regional expansion, YCH is a good example of a leading supply chain company that is swift to tap on emerging market opportunities. IE Singapore has been working closely with YCH to understand their internationalisation needs, and we have supported YCH through its various stages of its regional growth, from developing their business capabilities to finding overseas partners in new markets. IE Singapore is happy to have contributed to YCH's success and we encourage Singapore logistics companies to also adopt this pioneering spirit of innovation." said Mr. Chua Taik Him, Deputy CEO, International Enterprise Singapore.

For media enquiries, please contact:
YCH Corporate Communications
Ms Tien Yushan at Tel: (65) 6417 2773 or Email: corporate@ych.com